Cookie Policy
Last Updated: June 2026
This Cookie Policy explains how Fitze Holdings, operating through Fitze ("Fitze", "we", "our", or "us"), uses cookies and similar technologies when you visit our websites:
This Cookie Policy should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files stored on your computer, smartphone, tablet, or other device when you visit a website. Cookies help websites function properly, remember your preferences, improve user experience, analyze website performance, and provide relevant advertising.
In addition to cookies, we may use similar technologies such as pixels, tags, web beacons, SDKs, and local storage.
2. How We Use Cookies
We use cookies and similar technologies to:
- Operate and secure our websites and online store
- Enable shopping cart and checkout functionality
- Process purchases and payments
- Remember user preferences
- Measure website traffic and performance
- Improve customer experience
- Personalize content and marketing communications
- Detect fraud and security threats
- Understand how visitors interact with our websites
- Support advertising and remarketing campaigns
3. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the operation of our websites and online store.
Examples include cookies that:
- Enable navigation between pages
- Maintain shopping cart functionality
- Support secure checkout processes
- Authenticate user sessions
- Prevent fraudulent activity
- Ensure website security
These cookies cannot be disabled through our cookie preference tools because the websites cannot function properly without them.
B. Functional Cookies
These cookies help us remember choices you make and provide enhanced functionality.
Examples include:
- Language preferences
- Region settings
- Saved account preferences
- Customer login information
- Product viewing preferences
C. Analytics Cookies
These cookies help us understand how visitors use our websites so that we can improve performance and user experience.
Information collected may include:
- Pages visited
- Time spent on pages
- Navigation paths
- Device type
- Browser type
- Geographic region (approximate)
- Referring websites
We may use analytics services such as:
- Google Analytics
- Shopify Analytics
- Other website performance tools
Analytics data is generally aggregated and does not directly identify individual users.
D. Advertising and Marketing Cookies
Advertising technologies may include cookies, pixels, SDKs, conversion tracking tools and similar technologies that help measure campaign effectiveness and improve advertising relevance.
These cookies help us deliver relevant advertisements and measure the effectiveness of marketing campaigns.
These cookies may:
- Track visits across websites
- Measure campaign performance
- Build audience segments
- Limit repetitive advertisements
- Deliver personalized advertising
Marketing partners may include, but are not limited to:
- Google Ads
- Meta (Facebook and Instagram)
- TikTok
- Other advertising platforms
These third parties may use their own cookies subject to their privacy policies.
4. Shopify Cookies
Our online store is powered by Shopify. Shopify places certain cookies necessary to provide e-commerce services.
Examples may include cookies that:
- Maintain shopping carts
- Support customer login sessions
- Process orders
- Prevent fraud
- Enable checkout functionality
- Measure store performance
For more information, please visit Shopify's cookie and privacy documentation.
5. Smart Ring and Connected Device Services
If you purchase or use Fitze Smart Rings or related products, certain website interactions may involve:
- Product registration
- Device setup
- Account authentication
- Customer support services
- Warranty administration
- Cookies may be used to facilitate these services and improve your user experience.
Any health, wellness, or activity data collected through Fitze products or applications is governed by our Privacy Policy and applicable terms.
Biometric, wellness, activity and device-generated data collected through the fitze app or fitze Ring are not stored through website cookies. Such data is governed separately by our Privacy Policy and applicable product terms.
Children's Privacy
Our websites are not directed toward children and we do not knowingly use cookies to collect personal information from children without appropriate consent where required by applicable law.
6. Third-Party Cookies
Some cookies on our websites are placed by third-party service providers.
These providers may include:
- Payment processors
- Analytics providers
- Advertising partners
- Customer support platforms
- Social media networks
- Fraud prevention services
We do not control how third parties use their cookies. Users should review the privacy policies of those third parties for additional information.
7. Managing Your Cookie Preferences
You may manage cookies through:
Browser Settings
Most browsers allow you to:
- View stored cookies
- Delete cookies
- Block cookies
- Receive notifications before cookies are stored
Instructions can generally be found within your browser's Help section.
Cookie Consent Banner
When legally required, we provide a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences
Your preferences may be updated at any time through the cookie settings link available on our websites.
8. Impact of Disabling Cookies
If you choose to disable cookies, certain features may not function correctly, including:
- Shopping cart functionality
- Checkout processes
- Customer account access
- Saved preferences
- Personalized experiences
9. International Data Transfers
Information collected through cookies may be processed in countries outside the United Arab Emirates, including locations where our service providers maintain operations.
Where required, we implement reasonable safeguards designed to protect personal information during such transfers.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in technology
- Legal or regulatory developments
- New products or services
- Changes in our business practices
Any updates will be posted on this page with a revised "Last Updated" date.
11. Contact Us
If you have questions about this Cookie Policy or our use of cookies, please contact us through:
or email: team@fitze.ae
This Cookie Policy should be read together with our Privacy Policy and Terms & Conditions. In the event of any inconsistency, the applicable Privacy Policy and Terms & Conditions shall prevail to the extent permitted by law.